As we head into the new school year...the best advice from Communications is to create a calendar of upcoming events, news and important information that you want to share. This is critical in keeping track of all that 'important stuff' you want to get the word out about!
Create an editorial calendar that outlines both the types of posts that you would like to see on your website, blog or social media channels (video, text, photo), and the post topics.
Make sure you've got at least two months of content covered at any given time, and that there is clear delineation of responsibilities, including someone who is actively maintaining the calendar. And don't be surprised when the topic pipeline changes, because it inevitably does.
Don't forget to share!!! Make sure to loop in with departments and district office (like the SBISD Communications Department) to ensure you're hard work is being covered, shared and enjoyed. Interested in learning more? Visit the SBISD Communications blog. The blog is updated with tips, advise and resources all year long. Bookmark it!
Create an editorial calendar that outlines both the types of posts that you would like to see on your website, blog or social media channels (video, text, photo), and the post topics.
Make sure you've got at least two months of content covered at any given time, and that there is clear delineation of responsibilities, including someone who is actively maintaining the calendar. And don't be surprised when the topic pipeline changes, because it inevitably does.
Don't forget to share!!! Make sure to loop in with departments and district office (like the SBISD Communications Department) to ensure you're hard work is being covered, shared and enjoyed. Interested in learning more? Visit the SBISD Communications blog. The blog is updated with tips, advise and resources all year long. Bookmark it!
Now...don't forget to create your calendar and share it with the Communications Office!
Steven.brunsman@springbranchisd.com
Melissa.wiland@springbranchisd.com
Steven.brunsman@springbranchisd.com
Melissa.wiland@springbranchisd.com
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